Network technology specialist uses novomind’s PIM system and AI hub to automate product data management. B2B customers benefit from standardised data exchange and consistent information on more than 10,000 products across all digital sales channels.

Hamburg / Bielefeld, 17. September 2026 – EFB-Elektronik GmbH, headquartered in Bielefeld, is introducing novomind iPIM, the cloud-based, highly automated product information management (PIM) system from Hamburg-based software company novomind AG. It will also use AI-based services and features from the novomind AI Platform.
B2B distributor EFB-Elektronik is a leading network specialist for structured IT infrastructure. Its broad and diverse portfolio includes components and accessories for data centres, IT building cabling and industrial system solutions. EFB-Elektronik’s online shop offers more than 10,000 products. The network specialist also supplies customised fibre optic and copper cable systems, splice boxes, network and server cabinets, as well as cable assemblies for industrial applications. novomind iPIM and the novomind AI Platform enable product information to be managed centrally and kept up to date with maximum efficiency and data quality. Product information is automatically processed and made available for online shops, marketplaces and other digital channels. This saves time and resources while replacing error-prone manual processes. B2B customers benefit from consistent information across all channels.
novomind’s systems can automate the entire content supply chain – from onboarding product information from different data sources and suppliers through AI-supported data enrichment and data management to data syndication across all sales channels and formats, including product data sheets. This lays the foundation for standardised data exchange in B2B commerce.